Public Key Podcast

Innovation in Sound and Art: The Bang & Olufsen NFT Journey: Podcast Ep. 50

Episode 50 of the Public Key podcast is here! How does an almost 100-year-old company enter into web3? Christoffer Østergaard Poulsen (Senior Vice President, Business Development & Brand Partnering at Bang & Olufsen) explains how they leveraged their ability to collaborate with artists and musicians to create unique and immersive metaverse experiences and physical assets. 

You can listen or subscribe now on Spotify, Apple, or Audible. Keep reading for a full preview of episode 50.

Public Key Episode 50 preview: Niche audio brand enters web3 with token-gated NFTs and immersive experience

With luxury brands entering the NFT and web3 market at rapid speeds, Bang & Olufsen is not only planning to create an immersive metaverse experience with their high-end audio equipment but also provide digital and physical assets to enhance the experience. 

In this episode, Ian Andrews (Chief Marketing Officer, Chainalysis) chats with Christoffer Østergaard Poulsen (Senior Vice President, Business Development & Brand Partnering at Bang & Olufsen) to explain how they are combining nostalgic audio equipment with bleeding edge web3 technology and NFTs.

Christoffer shares a behind-the-scenes look at B & O’s collaboration with musicians and artists and how onboarding their traditional customers into web3 could enhance their experience. He also shares their thoughts on sustainability and how being environmentally conscious led them to mint on Ethereum. 

Quote of the episode

“And because we are such an expressive brand in the way we design our products radically different than what you find in the market, we thought this could be an opportunity to build a brand in metaverse…but because we’ve always collaborated with artists, either being designers or musicians, it sort of came to us that it was really natural for us to extend this way of collaborating into web3.” – Christoffer Østergaard Poulsen (Senior Vice President, Business Development & Brand Partnering, Bang & Olufsen)

Minute-by-minute episode breakdown

  • (2:35) – Bringing back 1970s turntable nostalgia with a century-old luxury audio brand 
  • (5:35) – How a history of collaborating with artists and musicians easily transitioned Bang & Olufsen into web3 and NFTs
  • (12:35) – Combining physical assets and in-person experiences with digital assets and the metaverse
  • (15:50) – How the metaverse may change the way consumers experience a concert or engage with musical artists
  • (20:01) – The experience of launching their first NFT and deciding on Ethereum as a more environmentally conscious blockchain 
  • (23:30) – Collaborating with Super Rare and what is on the web3 horizon for Bang & Olufsen 

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