가상자산 컴플라이언스 사업 확장의 선두주자, 비트노보

가상자산 관심을 보이는 개인과 기업이 늘어나고 있지만, 이를 구매하여 일상적인 소비에 활용하는 과정은 복잡하고 부담스러운 다단계 절차입니다. 스페인 발렌시아에 본사를 둔 비트노보는 특히 스페인어권 대중을 대상으로 이러한 두려움과 불편함을 해소하기 위해 2015년 설립되었습니다. 비트노보는 가상자산 세계로의 접근을 용이하게 함으로써 일반 소비자와 이 새로운 금융 형태를 연결하고 있습니다. 현재 비트노보 고객은 신용카드, 은행 송금 또는 비트노보가 40,000개 가맹점에서 발행하는 바우처를 사용해 쉽고 안전하게 가상자산을 구매할 수 있습니다.

Challenge
Despite the lack of standardized regulations in Europe, Bitnovo chooses to operate by the same rules governing establishes financial institutions. In fact, according to Javier Castro-Acuña, Business Controller for Bitnovo, his company applies more guidelines than is required of a cryptocurrency exchange based in Spain. However, that is in line with Bitnovo’s approach to ensuring a secure environment for its customers.

Solution
Knowing compliance can be a heavy burden for smaller companies like its own, Bitnovo began researching options for an out-of-the-box solution that would serve its internal compliance team. As Castro-Acuña explains, Chainalysis was top of mind as the market leader.

Expanding Business With Confidence
Already an innovator in the crypto market, Bitnovo is further pursuing novel means of widening the reach of cryptocurrency. One example is its partnership with Eurocoin focused on installing over 100 ATMs in Spain in 2022. Another is Bitnovo’s plan to serve more businesses in addition to retail investors. For these and other expansion opportunities, the company sees Chainalysis as an important partner. “When others see that we partner with Chainalysis, they know we take compliance seriously and are staying current on this dynamic market,” concludes Castro-Acuña.