Public Key Podcast

[CHAINALYSIS PODCAST EPISODE 25] Christie’s 3.0: From Fine Art To Fully On-Chain NFT Sales

Episode 25 of Public Key, the Chainalysis podcast, is here! In this episode, we talk with Nicole Sales Giles (Business Director, Digital Art Sales, Christie’s) about the $69 million Beeple NFT sale that catapulted the NFT industry into the limelight. 

You can listen or subscribe now on Spotify, Apple, or Audible. Keep reading for a full preview of episode 25.

Public Key Episode 25 Preview: $69 Million Beeple NFT Sale / Immersive and Virtual Art / Onboarding Traditional Art Collectors into Web3

After changing the NFT industry for good with the $69 million Beeple NFT sale, Christie’s is once again revolutionizing the industry with Christie’s 3.0.

In this episode, Ian Andrews (CMO at Chainalysis) sits down with Nicole Sales Giles, Business Director, Digital Art Sales at Christie’s, to hear all about the new Christie’s 3.0 platform recently launched in partnership with Spatial, Manifold, and Chainalysis, which features the works of 18 year old digital art phenom, Diana Sinclair. 

Nicole talks about the Beeple sale that started it all and also the transcendence of contemporary and digital art.  She explains how Christie’s is onboarding traditional art and luxury goods collectors into web3 and the emergence of physical and virtual immersive experiences. 

Quote of the episode

Prior to NFTs, digital art definitely existed as a medium for contemporary artists. When NFT technology became a thing, it really enabled digital artists to ascribe value and scarcity to their digital artworks in a more obvious way. And so that’s really, I think, what spurred the popularity in digital art as a collector category.” – Nicole Sales Giles (Business Director, Digital Art Sales, Christie’s)

Minute-by-minute episode breakdown

  • (3:10) – How a 250 year old auction house go from fine art to on-chain NFT sales 
  • (6:15) – Nicole’s first interaction with NFTs and how she quickly had to get up to speed with the new era of digital art sales
  • (10:15) – How to add curation and unique experiences like virtual NFT galleries via strategic partnerships 
  • (13:25) –Combining the digital and physical art experience together to give buyers an immersive experience
  • (16:35) Christie’s Ventures looks to leverage brand and expertise for art start-ups and to build the infrastructure for the future of art

Related resources

Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key.

  • Blog: Beeple’s opus – Everydays: The first 5000 days sold  online for $69,346,250 at Christie’s
  • Press Release Christie’s 3.0: Revolutionary Platform Established Christie’s as First Global Auction House to Host Fully On-Chain Sales
  • Website: Welcome to Christie’s 3.0
  • Twitter: Nicole Sales Giles Twitter Page 
  • LinkedIn Post: “Under the Radar: Alternative Payment Systems and the National Security Impacts of Their Growth.”
  • Report: The NFT Market Report

Speakers on today’s episode

  • Ian Andrews * Host * (Chief Marketing Officer, Chainalysis)
  • Nicole Sales Giles (Business Director, Digital Art Sales, Christie’s)

Please note that Christie’s is a Chainalysis partner.

This website may contain links to third-party sites that are not under the control of Chainalysis, Inc. or its affiliates (collectively “Chainalysis”). Access to such information does not imply association with, endorsement of, approval of, or recommendation by Chainalysis of the site or its operators, and Chainalysis is not responsible for the products, services, or other content hosted therein.

Our podcasts are for informational purposes only, and are not intended to provide legal, tax, financial, or investment advice. Listeners should consult their own advisors before making these types of decisions. Chainalysis has no responsibility or liability for any decision made or any other acts or omissions in connection with your use of this material.

Chainalysis does not guarantee or warrant the accuracy, completeness, timeliness, suitability or validity of the information in any particular podcast and will not be responsible for any claim attributable to errors, omissions, or other inaccuracies of any part of such material. 

Unless stated otherwise, reference to any specific product or entity does not constitute an endorsement or recommendation by Chainalysis. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Chainalysis employees are those of the employees and do not necessarily reflect the views of the company.